New perspective: The brand impact of key trends in the consumer health industry

Our Work Capabilities

Current

Our Thinking | August 2019

Help Yourself: Consumer Health Brands Move Beyond the Pharmacy Counter

New trends in consumer health are driving the need to update how the industry’s traditional market leaders manage their brands
June 2019

Why We Need to Rethink “Employer Brand”

Straightline CEO Michael Watras and The Vanguard Group for Leadership founder Ken Banta explore a better way to reach employees through the corporate brand.
Our Thinking | April 2019

The Evidence Is In: Brand Matters

We’ve compiled the most compelling research on the impact brand can have on business strategy.

Clients

LIFE SCIENCES / PHARMA

HEALTHCARE

FINANCIAL SERVICES

  • Berenson & Company
  • Corsair Capital >
  • Credit Suisse
  • Duff & Phelps
  • Epoch Investment Partners
  • Investcorp >
  • LetterOne
  • Lloyds Bank
  • Picatinny FCU
  • Six Capital
  • Third Point

TELECOM / TECH

  • Canon
  • Comsat
  • Max.Mobil.
  • Niedermeyer
  • Siemens
  • T-Mobile >
  • Telecom Italia Mobile
  • Xerox

INFORMATION / MEDIA

AUTOMOTIVE / INDUSTRIAL

NONPROFIT

An excellent thought partner—from strategic concept to implementation. Straightline created a differentiated profile for Kekst upon which we have already had many comments from clients, peers and referral sources.
Jeremy Fielding
President & Chief Executive Officer
Kekst
A great deal of work went into developing the new Endologix brand, but it felt effortless. Straightline delivered something that is unique to Endologix. I am proud to have been a part of it.
Amanda DePalma
Vice President, Global Marketing
Endologix
The Straightline team were first rate professionals and partners from start to finish. They were critical to the successful launch of WBA.
Thomas Sabatino
Former EVP, Global Chief Legal and Administrative Officer
Walgreens Boots Alliance

Leadership Team Join Us