New Perspective: Research that proves brand matters

Our Work Capabilities

Current

Our Thinking | April 2019

The Evidence Is In: Brand Matters

We’ve compiled the most compelling research on the impact brand can have on business strategy.
Our Thinking | February 2019

Your customer has changed, so should you

Lessons from direct-to-consumer brands in reaching the next generation of B2B customers
Events | January 2019

Brand Insights from the 37th J.P. Morgan Healthcare Conference

Straightline CEO Michael Watras shares the healthcare industry trends that will shape brand strategies.

Clients

LIFE SCIENCES / PHARMA

HEALTHCARE

FINANCIAL SERVICES

  • Berenson & Company
  • Corsair Capital >
  • Credit Suisse
  • Duff & Phelps
  • Epoch Investment Partners
  • Investcorp >
  • LetterOne
  • Lloyds Bank
  • Picatinny FCU
  • Six Capital
  • Third Point

TELECOM / TECH

  • Canon
  • Comsat
  • Max.Mobil.
  • Niedermeyer
  • Siemens
  • T-Mobile >
  • Telecom Italia Mobile
  • Xerox

INFORMATION / MEDIA

AUTOMOTIVE / INDUSTRIAL

NONPROFIT

An excellent thought partner—from strategic concept to implementation. Straightline created a differentiated profile for Kekst upon which we have already had many comments from clients, peers and referral sources.
Jeremy Fielding
President & Chief Executive Officer
Kekst
A great deal of work went into developing the new Endologix brand, but it felt effortless. Straightline delivered something that is unique to Endologix. I am proud to have been a part of it.
Amanda DePalma
Vice President, Global Marketing
Endologix
The Straightline team were first rate professionals and partners from start to finish. They were critical to the successful launch of WBA.
Thomas Sabatino
Former EVP, Global Chief Legal and Administrative Officer
Walgreens Boots Alliance

Leadership Team Join Us