Harvard Business Review publishes article by Michael Watras and Ken Banta

Our Work Capabilities

Current

June 2019

Why We Need to Rethink “Employer Brand”

Straightline CEO Michael Watras and The Vanguard Group for Leadership founder Ken Banta explore a better way to reach employees through the corporate brand.
Our Thinking | April 2019

The Evidence Is In: Brand Matters

We’ve compiled the most compelling research on the impact brand can have on business strategy.
Our Thinking | February 2019

Your customer has changed, so should you

Lessons from direct-to-consumer brands in reaching the next generation of B2B customers

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LIFE SCIENCES / PHARMA

HEALTHCARE

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  • Corsair Capital >
  • Credit Suisse
  • Duff & Phelps
  • Epoch Investment Partners
  • Investcorp >
  • LetterOne
  • Lloyds Bank
  • Picatinny FCU
  • Six Capital
  • Third Point

TELECOM / TECH

  • Canon
  • Comsat
  • Max.Mobil.
  • Niedermeyer
  • Siemens
  • T-Mobile >
  • Telecom Italia Mobile
  • Xerox

INFORMATION / MEDIA

AUTOMOTIVE / INDUSTRIAL

NONPROFIT

An excellent thought partner—from strategic concept to implementation. Straightline created a differentiated profile for Kekst upon which we have already had many comments from clients, peers and referral sources.
Jeremy Fielding
President & Chief Executive Officer
Kekst
A great deal of work went into developing the new Endologix brand, but it felt effortless. Straightline delivered something that is unique to Endologix. I am proud to have been a part of it.
Amanda DePalma
Vice President, Global Marketing
Endologix
The Straightline team were first rate professionals and partners from start to finish. They were critical to the successful launch of WBA.
Thomas Sabatino
Former EVP, Global Chief Legal and Administrative Officer
Walgreens Boots Alliance

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