News | June 2017
In the papers
Read Michael Watras’ recent interview in a London-based business and financial newspaper.
News | May 2017
Revealing ABB’s ‘hidden’ digital expertise
ABB’s new brand strategy repositions one of the world’s most recognized industrial brands as digital leaders for industry.
LIFE SCIENCES / PHARMA
TELECOM / TECH
- T-Mobile >
- Telecom Italia Mobile
An excellent thought partner—from strategic concept to implementation. Straightline created a differentiated profile for Kekst upon which we have already had many comments from clients, peers and referral sources.
President & Chief Executive Officer
A great deal of work went into developing the new Endologix brand, but it felt effortless. Straightline delivered something that is unique to Endologix. I am proud to have been a part of it.
Vice President, Global Marketing
The Straightline team were first rate professionals and partners from start to finish. They were critical to the successful launch of WBA.
Former EVP, Global Chief Legal and Administrative Officer
Walgreens Boots Alliance