Our Thinking | February 2020
Six Big Differences Between Corporate Brands and Product Brands
Learn why shaping a corporate brand is not like shaping a product brand.
Our Thinking | August 2019
Help Yourself: Consumer Health Brands Move Beyond the Pharmacy Counter
New trends in consumer health are driving the need to update how the industry’s traditional market leaders manage their brands.
LIFE SCIENCES / PHARMA
TELECOM / TECH
- T-Mobile >
- Telecom Italia Mobile
An excellent thought partner—from strategic concept to implementation. Straightline created a differentiated profile for Kekst upon which we have already had many comments from clients, peers and referral sources.
President & Chief Executive Officer
A great deal of work went into developing the new Endologix brand, but it felt effortless. Straightline delivered something that is unique to Endologix. I am proud to have been a part of it.
Vice President, Global Marketing
The Straightline team were first rate professionals and partners from start to finish. They were critical to the successful launch of WBA.
Former EVP, Global Chief Legal and Administrative Officer
Walgreens Boots Alliance