Our Thinking | April 2019
The Evidence Is In: Brand Matters
We’ve compiled the most compelling research on the impact brand can have on business strategy.
Our Thinking | February 2019
Your customer has changed, so should you
Lessons from direct-to-consumer brands in reaching the next generation of B2B customers
LIFE SCIENCES / PHARMA
TELECOM / TECH
- T-Mobile >
- Telecom Italia Mobile
An excellent thought partner—from strategic concept to implementation. Straightline created a differentiated profile for Kekst upon which we have already had many comments from clients, peers and referral sources.
President & Chief Executive Officer
A great deal of work went into developing the new Endologix brand, but it felt effortless. Straightline delivered something that is unique to Endologix. I am proud to have been a part of it.
Vice President, Global Marketing
The Straightline team were first rate professionals and partners from start to finish. They were critical to the successful launch of WBA.
Former EVP, Global Chief Legal and Administrative Officer
Walgreens Boots Alliance