Our Thinking | July 2018
Leading with Brand: How the Corporate Brand is Relevant to Employees
We continue our look at the importance of corporate brand with one of its most most important stakeholder: employees.
Our Thinking | June 2018
Leading with Brand: The CEO and the Corporate Brand
Straightline CEO Michael Watras shares how corporate brand can be an invaluable tool for the C-Suite.
LIFE SCIENCES / PHARMA
TELECOM / TECH
- T-Mobile >
- Telecom Italia Mobile
An excellent thought partner—from strategic concept to implementation. Straightline created a differentiated profile for Kekst upon which we have already had many comments from clients, peers and referral sources.
President & Chief Executive Officer
A great deal of work went into developing the new Endologix brand, but it felt effortless. Straightline delivered something that is unique to Endologix. I am proud to have been a part of it.
Vice President, Global Marketing
The Straightline team were first rate professionals and partners from start to finish. They were critical to the successful launch of WBA.
Former EVP, Global Chief Legal and Administrative Officer
Walgreens Boots Alliance