Brand Portfolio Rationalization: Five Steps to More Efficient Brand Management
Straightline Principal Denis Riney shares five key steps to successful brand portfolio rationalization.
Building the Brand: The Role of the CEO
In anticipation of the next Forum for Healthcare Leaders on November 28 and 29 in New York City, Michael Watras and Ken Banta discuss the importance of CEO in building a brand.
LIFE SCIENCES / PHARMA
TELECOM / TECH
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