Team

Neil A. Johnston

Global Principal

Bio

With more than 25 years’ experience in corporate branding, Neil is a part of the Straightline leadership team and provides direction to the firm’s strategy, creative, and business development practices across the London and New York offices.

His work has spanned industries, including consumer and industrial products, computers and electronics, digital and e-commerce, healthcare, financial services, and not-for-profit organizations. Neil has a wealth of experience working on projects involving strategic positioning, naming, corporate and brand identity, and digital design.

He is actively involved in advancing the practice of corporate branding and has published and presented to industry groups in the U.S., Europe and Asia. He is a contributing author to Branding Health Services. Neil holds a B.S. in marketing and an M.B.A. in finance from Fairleigh Dickinson University.