Mona is a senior member of the London strategy team with over 10 years’ experience in helping organizations define, refine and activate iconic and impactful brands.
Having lived and worked across three continents, Mona brings a global perspective and an appreciation of local sensitivities to everything she does. Her expertise covers all areas of branding; from naming, strategy and architecture development and refinement, to holistic internal and external brand activation and implementation.
Mona has advised multi-national clients across a diverse range of sectors including American Express, BHP, ConocoPhillips, Cadillac, CFA Institute, Disney, DuPont, Exelon, Johnson Controls, Lloyds Banking Group, London Business School, TCS, Time Warner, and Wipro.
Mona holds a B.Sc. (with honors) in Physics from Imperial College and is also a Chartered Accountant in the UK.