Ben helps clients across industries use their brands as tools for navigating change and taking advantage of new business opportunities.
He is responsible for delivering strategic branding projects for some of Straightline’s global accounts, and he is a firm believer in the power of brand to inspire and drive better business. Against a backdrop of continuous technology change, much of his focus is on using brand as an asset for strategic realignment, opening new avenues for growth and sustaining leadership. This includes managing M&A, divestiture, regulatory change and the broader challenges of market disruption. Clients have included ABB, Delphi Technologies, Hilton, Kimberly-Clark, NTT DATA and Telenor.
Ben has a specialist knowledge of emerging markets and their implications for global business. He studied Chinese and Economics at SOAS and Contemporary Indian development at Oxford.