Events

Michael Watras delivers The Future of Brand, with dinner

January 2016

In January, Michael Watras traveled to Amsterdam to address a dinner audience assembled by brand delivery specialists VIM Group.

Attending were 50 senior communications executives representing European brands including ING Bank, Rabobank and Philips. Michael gave an entertaining and provocative one hour presentation on “The Future of Brand,” starting with an overview of trends that are changing the way brands are consumed, including the Internet of Things, On-Demand Access, Transparency, Privacy, Social Media, Big Data and Artificial Intelligence.

The second part of his presentation covered Straightline’s POV on the enduring fundamentals of building and sustaining great brands, concluding with predictions of the qualities that will make brands successful in the future.

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